Marie Claire Gone Ethical

After sitting on my couch for nearly two weeks, I finally got the chance to dive into Marie Claire’s Sustainability Issue. I gotta say…I was pleasantly surprised.

I’m not sure exactly what I was expecting when I opened the pages of Marie Claire’s Sustainability Issue, but I definitely didn’t expect what I got. I was excited that a national publication was taking on the issue of sustainability and assumed it would focus on ethical & sustainable fashion brands. It didn’t. Which was a good reminder that there is so much more to sustainability than what you wear.

First glance:

The ads seemed to be from your typical companies, which was a little ironic.

I absolutely loved that they had a guest editor. I have no clue what Miroslava Duma’s role was in creating the magazine, or if she was just there in name only, but  I’m always impressed by people willing to give up “power” to let others who know the game a little better have their say.

It wasn’t only about ethical and sustainable FASHION. Reminding me that there are other things in life and a whole entire world outside this little piece of it that has consumed my life for nearly two years.

As far as fashion went, Marie Claire stuck with their luxury items at price points far above the average persons means. They didn’t use the typical ethical brands but stayed with the high end brands they usually showcase with a sustainable one thrown in here or there. I say this though I’ve never really paid much attention to Marie Claire, I’ve always been a Vogue or Glamour girl.

Digging deeper:

The first thing that caught my attention and made me curious was having Jessica Biel on the cover. I was a little thrown (What could Jessica Biel possibly have to do with sustainability?) But at the same time I was thinking, nice move. (I mean really, let’s give MC a round of applause for not doing the obvious and sticking Emma Watson on the cover.)  I have to admit, Biel always seemed like just another pretty face in Hollywood (ok, not just pretty, she’s freaking gorgeous), so it was nice to delve in a little deeper.  Hearing that she has a kid friendly restaurant (Au Fudge) that is “recognized by Sierra Club for it’s green practices”, was a fun little part of the week that it took me to read this magazine. Yes, I said a week. I know, I know. Though, I’ll probably never see her mini series on USA, The Sinner (because any hint of scary has me running from my shadow and any air that moves just a little too much) I must say the looks, clearly inspired by the dark complexities of the show, were amazing. Kudos to Creative Director Nina Garcia & Fashion Editor Deborah Watson.

This issue was also filled with some great interviews. Some were looonnnnggg (hence why it took me about a week to get through this edition) and some were short little snippets, but every one of them was a riveting look at people who are creating change in their own little corner of the globe. Being a girl that loves a good quote I was thrilled by the great ones, within the interviews, from women and men in various fronts of the sustainability movement.

THEY STUCK EMMA WATSON IN THE BACK! (nobody puts Emma in the back, except maybe Marie Claire), but I knew she would be in there somewhere. And now, I have a new IG account to follow, @The_Press_Tour, That is full of fabulous sustainable looks from Emma’s (wait for it) press tours; I call her Emma cuz we’re like this [fingers crossed emoji])

Even if some items weren’t ethically made, most features are crazy expensive and not something the average consumer is going to just purchase and toss. So the 30 wears test would probably apply. Well, 30 wears, let’s try 30 years, and that stuff is getting passed down for a couple generations…

Big Win:

Along the lines of learning new things, I was introduced to some sustainability practices of brands that I never would’ve really considered sustainable. So now I would like to thank MC for helping us see sustainability where we might never have looked, like with Tiffany & Co, Swarovski–ADIDAS who I’ve been hearing more about but was pleasantly surprised (understatement of the year) to learn that they had banned all plastic bags from their stores in 2016. I mean, where was I when this news hit!

Conclusion:

It’d be easy to bash on Marie Claire and say that their August issue was hardly sustainable with all the “Brands We Avoid” traipsing the pages, or call it a marketing ploy to get more people to purchase the September issue to see what was next, but I’m not going to do that. Because, good or bad, it was still great to see them put in some effort (some real effort) and I hope they start to do more. It started out strong and finished strong and I can forgive the somewhat suspect portions in the middle. Besides, it really helped me to see that everyone is doing their part, little by little.

Though it doe have me seriously concerned that I’ve missed so much sustainability in the world.  But, I’m so glad it’s there. Even if I feel a little like the kid peeking through the window at all the cool kids.

 

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